Twitter CEO Elon Musk on Friday announced that content creators will get a share of revenue for ads that appear in their reply threads. This therefore means content creators whose threads attract most ads on the replies will earn big.

Content creators on Twitter have a reason to smile as they will soon start smiling all the way to the bank courtesy of their creativity.

Twitter CEO Elon Musk on Friday announced that content creators will get a share of revenue for ads that appear in their reply threads.

“Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” Musk said in a statement on Twitter.

This therefore means content creators whose threads attract most ads on the replies will earn big.