Azerbaijan is considered as an emerging market in the CIS region. Due to the ongoing war between Russia and Ukraine it is important to expand the promotional activities in other potential CIS countries in the region. Therefore, Sri Lanka Tourism Promotion Bureau has made arrangements to organize series of Trade familiarization tours ( FAM Tour) from CIS region in collaboration with Nawaloka Aviation, GSA for Air Arabia. The first such trade familiarization tour was organized for 16 travel agents, from Azerbaijan from 08th November to 14th November 2022, considering the importance of attracting more tourists to Sri Lanka by creating great awareness on the destination.

The main purpose of this FAM tour was to convey the messages to the travelers that Sri Lanka is a safe and an attractive destination for tourism, filled with a myriad of holiday opportunities to choose from. Also, to spread a positive atmosphere about the prevailing situation in the country to emphasis that Sri Lanka is ready to welcome the travelers. Hence, it was decided to showcase the tourism products and services to these group of Travel agents by giving them the opportunity to experience a tour in Sri Lanka with the purpose of attracting more tourists from CIS region, also encouraging them to promote the destination among potential travelers as one of the best destinations to visit during their holiday season. The Travel agents were impressed by the beauty and culture of the destination, and most importantly, the warm hospitality of its people.

Source – SO Sri Lanka