Facebook Inc. is introducing several new features. New features coming soon to support businesses and make shopping easier: Shops on WhatsApp and Marketplace, Instagram Visual Search and Shops Ads.

Instagram Visual Search: helps you discover products based on images that inspire you.

Shops on WhatsApp: soon you’ll be able to view a Shop in WhatsApp so you can chat with a business before buying something. Businesses only need to set up their shop once to have it work across Facebook, Instagram, and WhatsApp.

Shops on Marketplace: more than 1 billion people use Marketplace each month, so we’re making it easy for businesses to bring their Shops into Marketplace to reach even more people.

Shop Ads: Facebook is launching new ads to personalize the shopping experience and point you to a Shop’s curated collection.

Facebook Inc is expanding its “Shops” feature to messaging app WhatsApp and to Facebook Marketplace, the company said on Tuesday as it announced changes to its commerce tools.

Facebook Chief Executive Mark Zuckerberg said it would also introduce personalized ads in this shopping service.

The company said it would in the coming months launch an artificial intelligence tool called ‘Visual Search’ so users shopping on its photo-sharing site Instagram can click on items and find similar products.

The social media giant is also working on augmented reality tools for shoppers to try on items, Zuckerberg said, speaking in a live audio room on Facebook. (Inputs from Reuters)