Today, Twitter is launching a beta experiment for the newest member of the Twitter Shopping family: Twitter Shops.
The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase — seamlessly in an in-app browser, without having to leave Twitter.
With Twitter Shops, merchants can handpick a collection of up to 50 products to showcase to shoppers on Twitter. The feature, which is free to use, gives people the chance to view products from the profiles of their favorite brands, so when you talk about and discover products on the timeline, you can now browse them on Twitter, too.
When you go to the profile of a merchant that has Twitter Shops enabled, you’ll see a “View shop” button just above their Tweets. When you tap the button, it will open up that merchant’s shop, where you can scroll through items. When you’re ready to purchase, you can click on the product of your choice which will open an in-app browser where you can learn more about the product and checkout on the merchant’s website.
While our Shop Module allows merchants to showcase up to five products directly on their profile, Twitter Shops gives merchants a larger, fully-immersive space to highlight a longer catalog of products.
Like all of our Twitter Shopping features – the Shop Module, Live Shopping, and our Shopping Manager – Twitter Shops is part of a larger effort to better support professionals of all kinds – from small businesses and creators to big brands – who come to Twitter to do business.
Twitter Shops is available to select merchants and managed partners in the U.S. Businesses who have their Shops enabled today include @Verizon, @ArdenCove, @LatinxInPower, @GayPrideApp, and @AllIDoIsCookUS. For now, people in the U.S. who use Twitter in English on iPhones will be able to view and interact with Twitter Shops.
People are already talking about products on Twitter. We want Twitter Shops to be the home for merchants on Twitter where they can intentionally curate a catalog of products for their Twitter audience and build upon the product discussions already happening on our service by giving shoppers a point of action where a conversation can become a purchase.
As we continue to test, we’ll explore how to make Shops more discoverable; adding new ways for merchants to tell their brand story through their Shops; expanding the number of products merchants can showcase, and bringing Twitter Shops to more merchants and more people.
Stay tuned – we look forward to making shopping easier than ever on Twitter.